Address in WIlliamsburg Brooklyn

PEACHFROG is the brainchild of sculptor Bill Norton

and inventory liquidator Howard Blumberg, who

combined their skills to create a discount store

that’s custom-fit to Williamsburg.

Norton, who has worked as a steel sculptor, and as the director of

installations at PS1, opened Peachfrog in November

with Howard Blumberg, a professional liquidator.

With more than 20 years in the business, Mr. Blumberg knows

how to find sweet deals that bigger stores overlook. “We’re different

than Marshalls or Syms or even Century 21. Peachfrog,

he explained, zeros in on “voided inventories,” lingo for all the

merchandise that falls through the cracks, which he defines as “store stocks,

samples, odds and ends, returns, irregulars and mixed lots.”

The high-ceilinged showroom used to house a spring-roll factory, and some of its

features have been incorporated into Peachfrog’s design: the changing

rooms are located under the range-hoods of the factory’s former kitchen, and

expanses of bare-brick concrete give the store an industrial, clubbish vibe.

The name Peachfrog refers to a Chinese talisman for good financial fortune

—appropriate for a store that offers so many designer names at 70 to 90 percent

off retail prices. Blumberg’s extensive contacts in the liquidation industry, moreover,

ensure a constant flow of new merchandise and markdowns. A lot of the clothing still

carries original price tags, so customers can see just how much they’re saving.

ALWAYS UP TO 90% OFF RETAIL

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