French-American Digital Lab 2016 Startups Selected September 16, 2016 | By French Culture

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French-American Digital Lab 2016 Startups Selected

September 16, 2016 | By French Culture

Six French startup teams—pioneering technologies as diverse as high-performance fabrics; personalized sound for concerts and shared musical experiences; and tools to create and publish interactive videos for virtual reality masks—have been selected to participate in the 2016 New York edition of the French-American Digital Lab. The creative and economic development program for startups and content creators of the cultural sector is kicking off its second year on October 17 after a successful inaugural 2015 edition. 
Developed by the Cultural Services of the French Embassy and Business France, in collaboration with their longtime partner, the Made in NY Media Center by IFP, the program offers startups the opportunity to discover the American ecosystem through an intensive 10-day program of meetings, seminars and creative sessions. Crafted with the goal of providing startups with the tools to adapt their products to the U.S. market, the program also provides individualized mentorship with experts from the cultural and digital sector and networking opportunities. 
The selected starups were chosen based on their disruptive potential and ability to adapt to an international landscape:
 · Augmented Acoustics has developed a unique technical solution that enables live concert viewers to have an unprecedented, immersive sound experience, customizable and flexible according to their tastes and listening profile.
· INDUO® develops high performance fabrics for fashion. 
· Wakatoon creates coloring book pages which, with a single photo, can be turned into personalized cartoons. 
· Wellcut allows brands, the media, and fans to share their favorite video moments instantly.
· Wonda VR enables users to create and publish interactive videos for virtual reality masks. 
· 44screens creates singular interactive visiting experiences combining augmented reality, virtual reality, and games for cultural and historic sites.
Jean-Marc Ayrault, French Minister of Foreign Affairs, emphasized the importance of the digital cultural industries in today’s economic climate: “Cultural and creative industries are now responsible for 2.7 billion euros of France’s exports, with the digital economy being of primary interest. The digital cultural industries are therefore a powerful driving force. This year, the French-American Digital Lab is focusing on virtual reality, design, and fashion, all of which hold great stakes for the industrial sector and around which it would be vital to build ties between France and the U.S. This ambitious program thus helps to shine light on French expertise in digital innovation in the cultural sphere and highlight of our businesses’ potential on an international scale.”
The 2016 edition of the French-American Digital Lab has been produced in partnership with the Brooklyn Fashion + Design Accelerator (BF+DA), a Pratt Institute initiative, and within the framework of the Paris-New York Tandem 2016, a program of the City of Paris and the Institut français. The French-American Digital Lab is also supported by Orange, 18Havas.ios and the DESIGN studio by Dassault Systemes

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