PEACHFROG is the brainchild of sculptor Bill Norton and inventory liquidator Howard Blumberg, who combined their skills to create a discount store that’s custom-fit to Williamsburg. Norton, who has worked as a steel sculptor, and as the director of installations at PS1, opened Peachfrog in November with Howard Blumberg, a professional liquidator. With more than 20 years in the business, Mr. Blumberg knows how to find sweet deals that bigger stores overlook. “We’re different than Marshalls or Syms or even Century 21. Peachfrog, he explained, zeros in on “voided inventories,” lingo for all the merchandise that falls through the cracks, which he defines as “store stocks, samples, odds and ends, returns, irregulars and mixed lots.” The high-ceilinged showroom used to house a spring-roll factory, and some of its features have been incorporated into Peachfrog’s design: the changing rooms are locate...
